{"id":4908,"date":"2025-11-26T19:57:33","date_gmt":"2025-11-26T18:57:33","guid":{"rendered":"https:\/\/rutadelvinovaldeorras.com\/valdeorras-unveils-the-new-image-of-its-wine-route-in-an-event-that-highlights-identity-and-future\/"},"modified":"2025-11-26T19:57:33","modified_gmt":"2025-11-26T18:57:33","slug":"valdeorras-unveils-the-new-image-of-its-wine-route-in-an-event-that-highlights-identity-and-future","status":"publish","type":"post","link":"https:\/\/rutadelvinovaldeorras.com\/en\/valdeorras-unveils-the-new-image-of-its-wine-route-in-an-event-that-highlights-identity-and-future\/","title":{"rendered":"Valdeorras unveils the new image of its Wine Route in an event that highlights identity and future"},"content":{"rendered":"<p>The new logo incorporates the<strong> <\/strong>imagotype of a cave<strong>, <\/strong>a symbol that is especially representative of Valdeorras\u2019 history and identity and reinforces its uniqueness.<\/p>\n<p>Valdeorras presented this Wednesday the <strong>new image of its Wine Route<\/strong> in an event that brought together institutional representatives and members of the enotourism sector. Among the attendees were the<strong> mayor of O Barco, Aurentino Alonso, and the mayor of O Bolo, Miguel \u00c1ngel Garc\u00ed<\/strong>a, as well as project leaders and content creators invited to explore the territory. <\/p>\n<p>The <strong>special deputy for Valdeorras, Mar\u00eda del Carmen Gonz\u00e1lez<\/strong>, opened the event with a message focused on the identity of the region. She stated that \u201c<strong>Valdeorras is wine and slate,<\/strong>\u201d two elements that, as she comments, \u201c<strong>fit very well<\/strong>\u201d and define much of the character and economic activity of the territory. Gonz\u00e1lez emphasized that Valdeorras is \u201ca <strong>dynamic, noble, and generous region<\/strong>,\u201d and that it must firmly project its tourist, gastronomic, and productive potential externally.  <\/p>\n<p>The deputy insisted that the territory does<strong> not need \u201cvictimhood,\u201d<\/strong> but recognition. \u201cValdeorras fixes itself,\u201d she said, highlighting the <strong>region\u2019s ability to continue growing,<\/strong> attract employment, and offer opportunities to the families who live there. She also highlighted the<strong> importance of welcoming people <\/strong>who come to work in the area and continuing to create an environment capable of ensuring \u201ca fair salary at the end of the month.\u201d  <\/p>\n<p>Regarding the <strong>new audiovisual material that is part of the renovation<\/strong>, Gonz\u00e1lez confessed that she had not yet seen it, although she knew that \u201c<strong>it was impressive<\/strong>\u201d and \u201creflects our reality very realistically.\u201d She especially thanked Montse, Marcos (Prada Ginzo), and V\u00edctor for coordinating the project, describing them as \u201c<strong>very perfectionist<\/strong>\u201d due to the numerous revisions made before reaching the final version. <\/p>\n<p>After the institutional intervention,<strong> Montse Rodr\u00edguez<\/strong>, vice president of the Valdeorras Wine Route, took the floor and first conveyed greetings from the president of the association, <strong>Marcos Prada Ginzo, who could not attend the event <\/strong>but sent his support to the initiative.<\/p>\n<p>Rodr\u00edguez explained that the <strong>renovation is part of the Tourism Sustainability Plan of the GDR Valdeorras<\/strong> Association, within the<strong> Valdeorras Millennial Wine Route project<\/strong>. Thanks to this plan, a new logo was developed incorporating the<strong> imagotype of a cave<\/strong>, a symbol that, according to her, is \u201cespecially representative\u201d of the history and identity of the territory and reinforces Valdeorras\u2019 uniqueness. <\/p>\n<p><strong>The route also features a new website<\/strong>, already active at rutadelvinovaldehorras.com, designed to facilitate visit <strong>planning and provide a more current, coherent, and accessible image<\/strong>. Rodr\u00edguez indicated that the training plan included in the project will soon be implemented, with courses in online marketing, creation of enotourism experiences, zero-kilometer cuisine, and specific training for hospitality, guides, and active tourism companies. She described this initiative as \u201cfundamental to continue advancing in the professionalization and quality of the enotourism offer.\u201d <\/p>\n<p>The event also brought together <strong>specialized content creators<\/strong> invited to explore wineries, cultural heritage, nature, and wine-related sites. Over the coming days, they are expected to visit several associated establishments to promote the destination. <\/p>\n<p>Rodr\u00edguez closed her speech by <strong>thanking all parties involved, especially GDR Valdeorras<\/strong>, whose collaboration she considers key to carrying out this renewal process. She reminded attendees that the goal is \u201cto build a Wine Route that is recognizable, coherent, and able to convey who we are,\u201d thereby strengthening Valdeorras\u2019 positioning as a leading enotourism destination. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new logo incorporates the imagotype of a cave, a symbol that is especially representative of Valdeorras\u2019 history and identity and reinforces its uniqueness. Valdeorras presented this Wednesday the new image of its Wine Route in an event that brought together institutional representatives and members of the enotourism sector. Among the attendees were the mayor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valdeorras unveils the new image of its Wine Route in an event that highlights identity and future - Ruta del Vino Valdeorras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rutadelvinovaldeorras.com\/valdeorras-unveils-the-new-image-of-its-wine-route-in-an-event-that-highlights-identity-and-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valdeorras unveils the new image of its Wine Route in an event that highlights identity and future - Ruta del Vino Valdeorras\" \/>\n<meta property=\"og:description\" content=\"The new logo incorporates the imagotype of a cave, a symbol that is especially representative of Valdeorras\u2019 history and identity and reinforces its uniqueness. 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