The new logo incorporates the imagotype of a cave, a symbol that is especially representative of Valdeorras’ history and identity and reinforces its uniqueness.
Valdeorras presented this Wednesday the new image of its Wine Route in an event that brought together institutional representatives and members of the enotourism sector. Among the attendees were the mayor of O Barco, Aurentino Alonso, and the mayor of O Bolo, Miguel Ángel García, as well as project leaders and content creators invited to explore the territory.
The special deputy for Valdeorras, María del Carmen González, opened the event with a message focused on the identity of the region. She stated that “Valdeorras is wine and slate,” two elements that, as she comments, “fit very well” and define much of the character and economic activity of the territory. González emphasized that Valdeorras is “a dynamic, noble, and generous region,” and that it must firmly project its tourist, gastronomic, and productive potential externally.
The deputy insisted that the territory does not need “victimhood,” but recognition. “Valdeorras fixes itself,” she said, highlighting the region’s ability to continue growing, attract employment, and offer opportunities to the families who live there. She also highlighted the importance of welcoming people who come to work in the area and continuing to create an environment capable of ensuring “a fair salary at the end of the month.”
Regarding the new audiovisual material that is part of the renovation, González confessed that she had not yet seen it, although she knew that “it was impressive” and “reflects our reality very realistically.” She especially thanked Montse, Marcos (Prada Ginzo), and Víctor for coordinating the project, describing them as “very perfectionist” due to the numerous revisions made before reaching the final version.
After the institutional intervention, Montse Rodríguez, vice president of the Valdeorras Wine Route, took the floor and first conveyed greetings from the president of the association, Marcos Prada Ginzo, who could not attend the event but sent his support to the initiative.
Rodríguez explained that the renovation is part of the Tourism Sustainability Plan of the GDR Valdeorras Association, within the Valdeorras Millennial Wine Route project. Thanks to this plan, a new logo was developed incorporating the imagotype of a cave, a symbol that, according to her, is “especially representative” of the history and identity of the territory and reinforces Valdeorras’ uniqueness.
The route also features a new website, already active at rutadelvinovaldehorras.com, designed to facilitate visit planning and provide a more current, coherent, and accessible image. Rodríguez indicated that the training plan included in the project will soon be implemented, with courses in online marketing, creation of enotourism experiences, zero-kilometer cuisine, and specific training for hospitality, guides, and active tourism companies. She described this initiative as “fundamental to continue advancing in the professionalization and quality of the enotourism offer.”
The event also brought together specialized content creators invited to explore wineries, cultural heritage, nature, and wine-related sites. Over the coming days, they are expected to visit several associated establishments to promote the destination.
Rodríguez closed her speech by thanking all parties involved, especially GDR Valdeorras, whose collaboration she considers key to carrying out this renewal process. She reminded attendees that the goal is “to build a Wine Route that is recognizable, coherent, and able to convey who we are,” thereby strengthening Valdeorras’ positioning as a leading enotourism destination.